BETC SHOPPER - 6 month internship in a hive

6 month internship at BETC Shopper

Role :

Junior Account Executive

Clients :

.:: CANAL+ OVERSEAS

.:: LEROY MERLIN

Tasks :

• Assisting with the formulation of advertising strategies (brainstorming, competitor monitoring, etc.)

• Assisting with the conception and development of media campaigns (print, TV, radio, point of sale advertisings) and digital activations.

• Working to brief media, tv production and print production teams. • Working to brief creative and research staff.

• Day to day following-up (responding to occasional clients’ requirements, writing project reports, etc.).

• Competitor monitoring (writing weekly competitive reviews and emailing it to commercial and creative teams).