TBWA\Paris - 6 month McInternship

6 month internship at TBWA\Paris

Role:

Junior Account Executive

Client & work:

.:: McDonald’s France - Corporate Advertising

• Assisting with the formulation of advertising strategies (brainstorming, competitor monitoring, etc.)

• Assisting with the conception and development of media campaigns (print, TV, radio) and point of sale advertisings.

• Working to brief media, tv production and print production teams. • Working to brief creative and research staff.

• Day to day following-up (responding to occasional clients’ requirements, writing project reports, etc.).

.:: Michelin

• Competitor monitoring (writing weekly competitive reviews and presenting it to the commercial team).