Face our stormy brains - Jury's favourite at a creative contest

CONTEST

During only one day, some students from 2 schools (ISTC and HELA) gathered to form 20 teams of 6 students. Each team represented an advertising agency.

CLIENT

Losc soccer club

BRIEF

Develop a strategy and set up several recommendations to address the following problem: how could the soccer club federates its supporters arround the history of the club and so highlight its hystory?

FLAGSHIP IDEA OF THE RECOMMENDATION

Creation of a big contest which would consist in a "QRcodes hunt". The constest would take part in 3 steps via a smartphone application. Several winners win 1 year subcription to Losc soccer games. The contest would push people to get to know more about the history of the club.